probably because it was based on a magical girl poster
revive
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I genuinely spent a good few seconds trying to figure out the difference between “artist x writer campaign” and “writer x artist campaign”
writer x artist = writer make stuff 4 artist
artist x writer = artist make stuff 4 writer (arguably the less profitable way 
)
Maybe because there’s the ghost of the villain’s face in the background like Yugioh where that face is K-mart Blue Light Special Sephiroth