feels like I’m making a series of rants about pointless topics
Clothing is one of the primary methods humans use in order to express themselves. These clothes that cover your bodies says a lot about you. Fashion brands, celebrities and pop culture are what normally influence on what is viewed as “trendy” or “valuable”. And there really isn’t a brand that represents the antethesis of this belief more than Supreme.
rant time
Supreme is an American skateboarding lifestyle brand established in New York City in April 1994. The brand focuses on the trendy and “hip-hop” cultures, as well as youth culture as a whole.
It started off as a store based in downtown Manhattan, designed to appeal to the skateboarding, hip-hopping youth culture of the 90s.
Today, Supreme makes millions of dollars in revenue, and their products are more desireable than ever.
why they’re successful
Supreme’s whole business model is built around artifical scarcity. Companies such as Nintendo had employed this in the past by making their products look like to be more limited, compared to how they actually would or could be.
The founder of Supreme has said that “their short runs of clothing is because they don’t want to get stuck with things nobody wants”; which is a heap of blather which you’d be a fool to believe.
It’s based around perception. As soon as you hear from someone that only a scarce number of products are available, then it becomes attracting to cash in your chance at joining this exclusive club.
Every product in Supreme is over-the-top. It’s products are absurdly simple with contrasting colours that are mostly very “show-offy” with ridiculously large price tags.
I’d say that about ten percent of the products that Supreme has published are fine.
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If you’re genuinely into these products for how they appear and you’re fine with wasting hundreds of dollars what could otherwise be money to pay your debts or live off for the next few months, then go for it.
But dear God, this company has me baffled about if their existence isn’t a sort of sick social experiment to see how far they can take of what they can get away with selling!
conclusion
It doesn’t take a long look at their website (Supreme) to see how bad some of the designs are. Beauty is in the eye of the beholder, but come on!
There’s something about the way their website displays their products that’s so boastful in my opinion.
"yeah look at us, our brand is so ultimate that we’ve named our brand Supreme. We are literally supreme. We could kidnap your mother and sell her back to you for seven hundred bucks, as long as we can slap the logo on her forehead and you’d pay for it!"
TL;DR: Supreme posts shit clothing with their logo on it and sells them for absurdly high prices, which makes their company so successful
any comments and ratings are appreciated; thanks for spending time to read my pointless rant about this brand
